Privacy policy

PRIVACY POLICY

Last updated: August 19, 2026

This Privacy Policy describes how The Party Empire (“we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit, use our services, make a purchase from https://thepartyempire.shop/, or otherwise communicate with us.

Please read this Privacy Policy carefully.

1. WHO WE ARE

For the purposes of this Privacy Policy:

Company: The Party Empire
Website: thepartyempire.shop
Country: United Kingdom
Email: contact@thepartyempire.shop

When we use the terms “you” or “your”, we mean the individual using our website, purchasing our products or otherwise interacting with us.

2. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our website, we may collect information such as:

  • Your name;

  • Billing address;

  • Delivery address;

  • Email address;

  • Telephone number;

  • Order and transaction information;

  • Account information, where applicable;

  • Customer service communications;

  • Device and browser information;

  • IP address;

  • Website usage information; and

  • Cookie and similar technology information.

Payment information may be processed by our payment providers. We do not necessarily receive or store your complete payment card details.

3. INFORMATION YOU PROVIDE TO US

We collect information that you voluntarily provide when you:

  • Place an order;

  • Create or use an account;

  • Contact customer service;

  • Request a return or refund;

  • Subscribe to marketing communications;

  • Participate in promotions; or

  • Otherwise communicate with us.

You are responsible for ensuring that information you provide is accurate and up to date.

4. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain information may be collected automatically.

This may include your IP address, browser type, device type, operating system, pages visited, referring pages, approximate interaction information and other technical or diagnostic information.

We may collect this information through cookies and similar technologies.

5. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies and similar technologies to operate and improve our website.

These technologies may be used to:

  • Provide essential website functionality;

  • Remember your preferences;

  • Maintain shopping cart and checkout functionality;

  • Understand how visitors use our website;

  • Improve website performance;

  • Help prevent fraud and improve security; and

  • Support advertising or marketing where applicable and legally permitted.

Some cookies are necessary for the website to function.

For non-essential cookies, we will seek consent where required by applicable law.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.

6. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

  • Process and fulfil orders;

  • Process payments;

  • Arrange shipping and delivery;

  • Manage returns and refunds;

  • Provide customer support;

  • Communicate with you about your orders;

  • Maintain and improve our website;

  • Detect and prevent fraud or misuse;

  • Protect the security of our website and customers;

  • Comply with legal and regulatory obligations;

  • Maintain appropriate business and transaction records; and

  • Send marketing communications where we have an appropriate lawful basis to do so.

7. MARKETING COMMUNICATIONS

Where permitted by law, we may use your contact information to send you information about products, promotions or offers.

Where your consent is required, we will request it before sending such communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the communication or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to your orders or account.

8. HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties where reasonably necessary to operate our business, including:

  • E-commerce platform and website providers;

  • Payment processors;

  • Delivery and logistics providers;

  • IT and hosting providers;

  • Customer support providers;

  • Analytics providers;

  • Marketing and advertising providers, where applicable;

  • Professional advisers; and

  • Government, regulatory or law-enforcement authorities where legally required.

We may also disclose information in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business.

We do not share personal information for purposes unrelated to our business except where you have consented or where permitted or required by law.

9. SHOPIFY

Our online store may be hosted and supported by Shopify.

Shopify may process certain personal information in connection with providing the e-commerce platform and related services used to operate our store.

Shopify's own privacy practices are governed by its applicable privacy notices and policies.

10. PAYMENT PROCESSING

Payments may be processed by third-party payment providers.

When you make a payment, the relevant provider may collect and process information necessary to complete the transaction, prevent fraud and comply with applicable legal requirements.

Their processing of personal information may also be governed by their own privacy policies.

11. DELIVERY PROVIDERS

We may provide necessary information to delivery providers in order to fulfil and deliver your order.

This may include your:

  • Name;

  • Delivery address;

  • Telephone number;

  • Email address; and

  • Relevant order or delivery information.

We provide only information reasonably necessary to facilitate delivery and related services.

12. LEGAL BASIS FOR PROCESSING

Where UK data protection law applies, we process personal information using an appropriate lawful basis.

Depending on the circumstances, this may include:

Contract: Processing necessary to fulfil your order or provide requested services.

Legal obligation: Processing necessary to comply with applicable laws.

Legitimate interests: Processing necessary for legitimate business purposes, such as fraud prevention, security and improving our services, where those interests are not overridden by your rights.

Consent: Processing based on your consent, where required. You may withdraw consent where applicable.

13. RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business records, resolving disputes and complying with legal, tax and regulatory requirements.

Different categories of information may be retained for different periods depending on the purpose and applicable legal requirements.

14. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal information outside the United Kingdom.

Where applicable, we take reasonable steps to ensure that international transfers of personal information are handled using appropriate safeguards required by applicable data protection law.

15. SECURITY

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

16. YOUR PRIVACY RIGHTS

Depending on applicable law and the circumstances, you may have rights regarding your personal information, including the right to:

  • Request access to your personal information;

  • Request correction of inaccurate information;

  • Request deletion of personal information;

  • Request restriction of certain processing;

  • Object to certain processing;

  • Request transfer of certain information;

  • Withdraw consent where processing relies on consent; and

  • Object to certain direct marketing.

Some rights are subject to legal limitations and exceptions.

To exercise a privacy right, please contact us using the details below.

We may need to verify your identity before completing certain requests.

17. CHILDREN'S PRIVACY

Our website and services are not intended for children.

We do not knowingly collect personal information from children in circumstances where doing so would be prohibited by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.

18. THIRD-PARTY WEBSITES

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites.

We encourage you to review the privacy policies of websites you visit.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our practices, services, technology or legal requirements.

When we update this policy, we will update the “Last updated” date at the top of this page.

Where required by law, we may provide additional notice of significant changes.

20. CONTACT US

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:

The Party Empire

Address: 54 Unicorn Way, Glenrothes, KY7 5NU, United Kingdom

Telephone: +44 01592 328588

Email: contact@thepartyempire.shop